Opportunity
The 2008 Heart Ball was the American Heart Association’s 10th annual gala with auction, dinner and dancing to benefit research supported by the American Heart Association and its work to educate the community about cardiovascular disease, the number-one killer of women.

For the first time in event history, the auctioning of wine was featured at the event. Causality was tasked with giving the 10th annual event an elevated look and feel that noted the inclusion of wine without overtly promoting it.

Execution
The campaign was executed across:
Development of event/program branding
Kick Off Party invitation
Sponsorship package
Save the Date card
Invitation package/poster
Posters, event signage, wine bottle labels, event decorations
Auction catalogs
Video presentation graphics

Results
The event achieved both attendance and fundraising dollars records for the event, surpassing client expectations and securing Causality's participation in the 2009 event.