Causality holiday schedule

Causality will be closed during the holidays so our staff may enjoy this time with their families. Our offices will be closed from December 24th, 2012 – January 1st, 2013. We will reopen on Wednesday, January 2nd.

We appreciate our wonderful staff and all they do throughout the year.

Happy Holidays!


Grant announcement next week!

Dear Brand Grant recipients,
We are pushing our grant announcement into next week. My mother spent a few days in the hospital this week and I needed to be there with her. Our evaluation process is almost complete and we will announce by Thursday the 15th. I apologize for the delay and appreciate your patience.
Terri Gaines
President and Grants Administrator


Fall Causality Brand Grant, Full Grant awarded!

Thank you to all the great organizations that submitted an application for our Causality Brand Grant. We received over 90 applications for Full and Matching Grants. All applicants were very worthy organizations and we wish we could award services grants to each one but unfortunately, we only have the capacity to serve a small number at this time. We encourage past applicants to reapply!

Congratulations to our Fall Causality Brand Grant Full Grant recipient:
iSanctuary (

We are currently in the process of finalizing our review of the applications to begin awarding the matching grants as soon as possible. Our goal is to not turn down a matching grant applicant if at all possible. We will be announcing the Matching Grant recipients shortly.

We will begin our Winter Causality Brand Grant cycle in January 2011. To be notified as soon as the cycle is open, please sign up at


We’ve moved!

Causality | San Antonio has moved! Our new address is:

816 Camaron Street
Suite 1.09
San Antonio, Texas 78212

Our phone numbers remain the same but we experienced some downtime on Monday and Tuesday. If you tried to reach us in the past few days and your call didn’t go through please try again. We apologize for any inconvenience.

Our Seattle office address is still:

836 NW Market Street
Seattle, WA 98107

We look forward to connecting!


Behind the scenes on the Boysville shoot

Steve Gaines Creative Director

Hopefully you have had the chance to see our recent Boysville spot. We are proud of it on a number of levels. First, we think it is a strong idea that our client let us run with. Two, we pulled it off on a small budget. Three, it turned my oldest son, Aidan, into a big-headed superstar. And lastly, but certainly not least, was the generous spirit of the talented people who worked on this project and all the great kids (and the parents who waited in the heat) who made this project a reality.

Our small crew included:

Coe Douglas, a true friend of Causality and writer who polished our idea and also acted as best boy/key grip/gaffer and all those titles we see in movies and don’t understand what they are.

Rick Lopez shot and edited the spot and suggested ideas that made the spot better. Without his time and effort we would have had a hard time producing a spot of this quality.

Rudy Ortiz, one of our art directors, who brought his niece and cousin as talent and helped out when we needed an extra pair of hands.

And I was there, to basically be bossy and say, ‘Read this line. Again. Again. Again.’

So in honor to those who made our shoot possible, we share these following photos with you.


Notice Rick’s homemade yet highly effective dolly system.


Here we are reviewing and assigning the speaking parts—using short reads to weave our story. Always remember, if you are going to use volunteer talent, don’t give them the Gettysburg Address to read.


My son stealing the show—and he hasn’t been the same since.


We had a great location that made for a beautiful backdrop. We did have a few challenges. The day was windy and played havoc with audio and the park is located in the airport’s flight path—even more audio fun. There also tends to be all those inconveniences that come with people using a park—and walking into your shot or speaking, screaming and otherwise having a good time.


New event brand has special meaning to Causality


Steve Gaines Creative Director
We are pleased to reveal the event branding for the upcoming 9th Annual Family Retreat for Children’s Hemiplegia & Stroke Association (CHASA) to be held in Florence, Alabama. CHASA is the first non-profit organization in North America to offer information and support to families of infants, children, and young adults who have hemiplegia or hemiplegic cerebral palsy. This is our second year of branding this event and the organization has a special place in our hearts—one of our dear friend’s son, Evan, suffered a stroke shortly after birth. Evan is a vibrant, fun little guy who isn’t letting the effects of his stroke slow him down.


Dynamic event branding makes for successful fundraising


Steve Gaines Creative Director
We are pleased be able to finally unveil the event branding for the Juvenile Diabetes Research Foundation Seattle Guild’s 21st Annual Dream Gala. This year’s gala theme was Denim, Diamonds and Dreams and the event was held March 6th at the Seattle Sheraton.

The event is the largest of several events held annually by the Guild to raise funds in support of it’s mission: to find a cure for diabetes and its complications through the support of research. The evening started with silent and wine auctions followed by dinner and live auction and culminating with an impressive entertainment guest—Lyle Lovett (we love Lyle!).

The Causality team developed the event branding and provided design execution of all of the event collateral including the save the date mailer, the invitation, the event catalog, notepads, name tags, signage, onscreen graphics, bags and even a custom wine bottle design. This event draws a large audience and raises an impressive amount of money—even Terri got into the action and walked away from the event with two nice pieces of jewelry from Seattle area artisans.

Most important is the success and impact of the event. The JDRF Seattle Guild announced that the 21st Annual Dream Gala Denim, Diamond and Dreams raised $3,008,000 for vital diabetes research!

Do good, help others, go home happy!


The Causality Brand Grant is now available!

It is essential non-profits have a strong brand that supports their mission, connects with their audience and enhances fundraising. Many non-profits don’t have the resources to develop and support 
their brands to their full potential. Causality offers both full and matching brand grants to allow non-profits to realize the full potential to develop their brands through strategy, brand development, graphic design, marketing and interactive services.

Register for the Causality Brand Grant application at

The Grant Types
Causality grants are designed to fulfill a specified need or needs within the range of marketing, branding, creative and interactive services provided by Causality. These grants are provided to 
non-profit organizations and other qualifying causes.

Causality will award one full grant and a minimum of three matching grants per granting period. Organizations may apply for one, or both types of grants in the same application.

Full grants. A full grant provides creative/marketing services at no cost to the organization for 
the entire scope of services requested.

Matching grants. A matching grant provides half of the value of creative/marketing services for 
the entire scope of services requested at no cost to the organization. These are grants awarded to 
an organization that is able to contribute or raise a sum equal to the value provided by Causality 
for the total of the entire scope of services requested.

Outside expenses such as the cost of placing and/or running advertisements , stock/custom 
photography, web hosting, printing and other hard costs are the responsibility of the organization.

Completed applications must be received no later than June 1, 2010. 
Late applications will not be accepted.

Grants will be announced July 1, 2010, and grant projects must be 
completed by December 15, 2010.


Looking to do good this holiday? Nine last minute gift ideas that give back!

Terri Gaines President
There’s no doubt about it, 2009 has been a tough year for most everyone. People are cutting back and changing their habits in ways experts believe will be long lasting, if not permanent.

Even as consumers are cutting back on unnecessary items and finding ways to scrimp and save, many of us are actually finding ways to give more whether it be time and talents or donations of goods or money. It seems that even as we experience these tough times, many of us are realizing that “as bad as it may be for me, there are others who have it worse.”

Maybe you’re taking groceries to the food bank or visiting homeless animals at the local shelter with your children.

Perhaps you’re like many people who want to do something good but don’t have a lot of time. May we suggest buying your holiday gifts where a portion of the price goes to a good cause?

The team at Causality has put together a list of a few ideas of a few of our favorite options for gift giving purchases that will benefit good causes. There’s still time to order and you’ll feel great about it, too!

1. Buy this cute bear and support post-adoption charities:

2. Order floral arrangements designed to benefit specific causes:

3. Buy gifts for friends human or fuzzy and help animals in need:

4. Adopt endangered or threatened wildlife:

5. Pottery Barn candle benefiting St. Jude’s:

6. La Madeleine “cause card” supporting the Susan G. Komen Foundation:

7. Sponsor a shelter for a dog:

8. If you’re looking for greater choice, you can name your cause, buy online from your usual stores and a percentage of your purchase is donated.

Or for the ultimate in spreading “good” give a subscription to GOOD magazine, you can even get a t-shirt and your name printed in the magazine.

We’re always looking for more great ideas for giving that we can share with our Causality friends. Please share your ideas below.

As always, do good, help others, go home happy!

Happy Holidays from Causality!


Sayles into the sunset

Steve Gaines Creative Director
With the ramp up of Causality I admit I have been out of the loop on news, so I was a little slow on the draw learning today that Sayles Graphic Design of Des Moines, Iowa closed up shop in September. While you may not be familiar with them, their work inspired, and to some extent, influenced me as a designer. I had the privilege of meeting John Sayles and Sheree Clark when they were speakers at a CASSA (Communications Arts Society of San Antonio) event many years ago. As an officer on the CASSA board I met some great design professionals but being able to talk with John was a profound moment for a (much younger) creative professional getting a business off the ground. I found we had a lot in common and saw a design idol as someone who dealt with the same issues that I did.

The economy didn’t sink them. They were still on the top of their game. It appears that John and Sheree had just reached a point where they were looking for something different, something to take them to a next phase in their lives. As someone who has recently wrestled with issues of a greater sense of purpose, I have to salute them for their decision.

However, the designer in me laments their moving on. Good luck John and Sheree.