Causality is now accepting grant applications for Fall 2011!

Causality is now accepting applications for the 2011 Fall Causality Brand Grant. The application pdf is now available for download here.

Causality offers full and matching service grants to help nonprofits and good causes access our branding, marketing and interactive services at no or low cost. Our grants help organizations build capacity with dynamic and sustainable tools to help elevate their brand communications and enhance their ability to serve their constituents. Causality will select a minimum of three of organizations to receive these service grants—past awards have been ranged in value from $1,000 – $45,000.

The Causality Brand Grant provides the following:
• Brand Development and Messaging
• Marketing and Fundraising Communications
• Web Site Design and Development, Email Marketing and Social Media Integration

The Causality Brand Grant is available for a broad range of organizations that contribute to the greater good including 501(c)(3) nonprofits, social enterprises, education, faith-based and start-up nonprofits. Please share this information with anyone who may benefit from this grant.

Questions? Detailed answers to frequently asked questions are available in a simple FAQ format on our web site at www.causalitybrandgrant.com.

The grant application deadline is October 31, 2011. If you have and questions please contact me at 888-999-5592 extension 107 or terri@thinkcausality.com.

We look forward to receiving your application!

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Causality Brand Grant Spring/Summer 2011 awards

We received an overwhelming 166 qualifying grant applications for the Causality Brand Grant Spring/Summer 2011 cycle. Each and every organization was simply amazing and we wish we could be of service to all.

We are pleased to announce the following grant awards:

The Full grant recipients are:
Tiny Diamond Earrings
Hope Luncheon
Pemaquid Watershed Association
Redeeming Soles

The Matching grant recipients are:
Coalition for the Homeless of Houston-Harris County
Dreams R Us
Family & Children’s Council of Black Hawk County
Florida Certified Organic Growers
Forever Jordan Foundation
Low Vision Resource Center
Meals on Wheels of Albuquerque
Washington Homeownership Resource Center
Positive Perspective Mentors & Educational Services
The Society for the Increase of the Ministry
Solar San Antonio
St. Paul’s Episcopal Montessori School

All grant awards are conditioned upon a mutually agreeable scope of work and timeline.

All applicants will receive an individual email during the week of July 18th to further explain their application status:

• Grant recipients will receive details on next steps.

• Applicants not awarded a grant will receive details on how to get application feedback and the option to pursue matching service grants based on availability.

The next grant application cycle will launch in September, to automatically receive the application by email be sure you have opted in at www.causalitybrandgrant.com.

Thanks to all who applied!

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The Causality Spring/Summer Brand Grant application is available!

The Causality Spring/Summer Brand Grant is open!

Causality offers full and matching service grants to help nonprofits and good causes access branding, marketing and interactive services at no or low cost. Causality will select a minimum of three of organizations to receive these grants, awarded as professional branding and marketing services, valued at $1,000 – $35,000 or more. These grants help organizations build capacity with dynamic and sustainable tools to help elevate their branding, marketing and interactive communications and enhance their ability to serve their constituents. We awarded a record number of grants during the Winter 2011 cycle to organizations across the US.

The Causality Brand Grant is a services grant that encompasses the full range of brand marketing and creative services that we provide on a regular basis:
• Brand Development and Messaging
• Marketing and Fundraising Communications
• Web Site Design and Development
• Email and Social Marketing

The Causality Brand Grant is available for a broad range of organizations that contribute to the greater good including 501(c)(3) nonprofits, social enterprises, education, faith-based and other “mission-driven” entities including start-up nonprofits who have not yet received 501(c)(3) status.

Questions? Detailed answers to frequently asked questions are available in a simple FAQ format on our web site at www.causalitybrandgrant.com.

Our next grant deadline is June 30, 2011. Please visit www.causalitybrandgrant.com to download the grant application pdf. If you have questions about our Service Grants, the application process or Causality please contact Terri Gaines at 888-999-5592 extension 107 or terri@thinkcausality.com.

If you work with multiple organizations or know others who may benefit from this opportunity, please feel free to share this information.

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Grant opportunity – Fall 2010

The Causality Brand Grant

Causality is launching the Fall 2010 grant selection process. This Fall, Causality will select a minimum of three of organizations to receive full or matching service grants, valued at $1,000 – $10,000 or more that can be applied towards brand marketing and fundraising communications services with Causality. The Spring 2010 grantees included Humane Society of Central Texas, Childhood Stroke Network’s Pediatric Stroke Stroll, Romance in a Can Film Festival and PugetSoundoff.org.

Are you looking for someone to:

  • Develop a clear brand strategy to help your organization have a greater impact?
  • Implement communications tools that connect and inspire action?
  • Maximize the effectiveness of online tools to reach out to your constituents?
  • Identify and connect with new donors in a relevant way?

A Causality Brand Grant may be used for:

  • Brand audit
  • Brand strategy
  • Brand/logo design and development
  • Marketing materials
  • Web site design and development with built in functional tools and SEO
  • e-marketing/social media tools and strategy
  • Event branding
  • Fundraising tools: appeal/annual fund/capital campaign materials

Grant applications are now being accepted until November 15, 2010.

To apply for a Causality Brand Grant visit www.causalitybrandgrant.com.

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Behind the scenes on the Boysville shoot

Steve Gaines Creative Director

Hopefully you have had the chance to see our recent Boysville spot. We are proud of it on a number of levels. First, we think it is a strong idea that our client let us run with. Two, we pulled it off on a small budget. Three, it turned my oldest son, Aidan, into a big-headed superstar. And lastly, but certainly not least, was the generous spirit of the talented people who worked on this project and all the great kids (and the parents who waited in the heat) who made this project a reality.

Our small crew included:

Coe Douglas, a true friend of Causality and writer who polished our idea and also acted as best boy/key grip/gaffer and all those titles we see in movies and don’t understand what they are.

Rick Lopez shot and edited the spot and suggested ideas that made the spot better. Without his time and effort we would have had a hard time producing a spot of this quality.

Rudy Ortiz, one of our art directors, who brought his niece and cousin as talent and helped out when we needed an extra pair of hands.

And I was there, to basically be bossy and say, ‘Read this line. Again. Again. Again.’

So in honor to those who made our shoot possible, we share these following photos with you.

crew1

Notice Rick’s homemade yet highly effective dolly system.

script

Here we are reviewing and assigning the speaking parts—using short reads to weave our story. Always remember, if you are going to use volunteer talent, don’t give them the Gettysburg Address to read.

crew2

My son stealing the show—and he hasn’t been the same since.

katie

We had a great location that made for a beautiful backdrop. We did have a few challenges. The day was windy and played havoc with audio and the park is located in the airport’s flight path—even more audio fun. There also tends to be all those inconveniences that come with people using a park—and walking into your shot or speaking, screaming and otherwise having a good time.

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The Causality Brand Grants have been awarded!

Thank you to everyone who submitted an application for the Causality Brand Grant—your interest in our service grant program has been overwhelming! We apologize for the extended time taken for the evaluation process—we received more applications than expected and needed more time than expected to reach a decision on the grant awards. We thank everyone who participated for their patience.

All of our applicants had extremely worthy missions and we wish we could award services grants to all—unfortunately we could only select one full grant recipient. Additionally, we selected three matching grant recipients.

Congratulations to our Full Grant recipient:
Humane Society of Central Texas

Congratulations to our Matching Grant recipients:
Child Advocates San Antonio (CASA)
Green Industry Alliance (GIA)
Puget SoundOff

NOTE: We did not award all matching grants so if you wish to be considered for a matching grant, please contact me directly at 888-999-5592 x107 or by email at terri@thinkcausality.com. You will NOT need to submit a new grant application.

Applications for our Fall granting period are now available upon request at http://www.thinkcausality.com/causality-brand-grant.html.

We encourage past applications to reapply—please contact me for instructions!

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Causality Brand Grant update

Grant Announcements

Thank you to everyone who has submitted an application for the Causality Brand Grant—your interest in our program has been overwhelming!

Given the tremendous number of grant applications received we have been unable to complete the review in time to announce our full grant recipient by July 1, 2010.

Finalists have been selected and forwarded to our advisory committee and applications will be reviewed after the July 4th holiday. We expect to finalize the full grant award on or before July 16, 2010. Additional matching grants may be awarded at that time, as well.

Congratulations to our Matching Grant recipients:
Child Advocates San Antonio (CASA)
Green Industry Alliance (GIA)
Puget SoundOff

The application process for our next round of grants will begin August 1, 2010.

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Dynamic event branding makes for successful fundraising

JDRF

Steve Gaines Creative Director
We are pleased be able to finally unveil the event branding for the Juvenile Diabetes Research Foundation Seattle Guild’s 21st Annual Dream Gala. This year’s gala theme was Denim, Diamonds and Dreams and the event was held March 6th at the Seattle Sheraton.

The event is the largest of several events held annually by the Guild to raise funds in support of it’s mission: to find a cure for diabetes and its complications through the support of research. The evening started with silent and wine auctions followed by dinner and live auction and culminating with an impressive entertainment guest—Lyle Lovett (we love Lyle!).

The Causality team developed the event branding and provided design execution of all of the event collateral including the save the date mailer, the invitation, the event catalog, notepads, name tags, signage, onscreen graphics, bags and even a custom wine bottle design. This event draws a large audience and raises an impressive amount of money—even Terri got into the action and walked away from the event with two nice pieces of jewelry from Seattle area artisans.

Most important is the success and impact of the event. The JDRF Seattle Guild announced that the 21st Annual Dream Gala Denim, Diamond and Dreams raised $3,008,000 for vital diabetes research!

Do good, help others, go home happy!

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Looking to do good this holiday? Nine last minute gift ideas that give back!

Terri Gaines President
There’s no doubt about it, 2009 has been a tough year for most everyone. People are cutting back and changing their habits in ways experts believe will be long lasting, if not permanent.

Even as consumers are cutting back on unnecessary items and finding ways to scrimp and save, many of us are actually finding ways to give more whether it be time and talents or donations of goods or money. It seems that even as we experience these tough times, many of us are realizing that “as bad as it may be for me, there are others who have it worse.”

Maybe you’re taking groceries to the food bank or visiting homeless animals at the local shelter with your children.

Perhaps you’re like many people who want to do something good but don’t have a lot of time. May we suggest buying your holiday gifts where a portion of the price goes to a good cause?

The team at Causality has put together a list of a few ideas of a few of our favorite options for gift giving purchases that will benefit good causes. There’s still time to order and you’ll feel great about it, too!

1. Buy this cute bear and support post-adoption charities:
http://bit.ly/postadoptionbear

2. Order floral arrangements designed to benefit specific causes:
http://bit.ly/flowersforgood

3. Buy gifts for friends human or fuzzy and help animals in need:
http://bit.ly/aspcagifts

4. Adopt endangered or threatened wildlife:
http://bit.ly/adoptwildlife

5. Pottery Barn candle benefiting St. Jude’s:
http://bit.ly/potterybarn

6. La Madeleine “cause card” supporting the Susan G. Komen Foundation:
http://bit.ly/lamadeleine

7. Sponsor a shelter for a dog:
http://bit.ly/angelforadog

8. If you’re looking for greater choice, you can name your cause, buy online from your usual stores and a percentage of your purchase is donated.
http://bit.ly/goodshop

Or for the ultimate in spreading “good” give a subscription to GOOD magazine, you can even get a t-shirt and your name printed in the magazine.
http://bit.ly/goodmagazine

We’re always looking for more great ideas for giving that we can share with our Causality friends. Please share your ideas below.

As always, do good, help others, go home happy!

Happy Holidays from Causality!

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Sustainability contradictions

Steve Gaines Creative Director
Last week I was at a trade show where we launched the Causality brand. The theme of the show was sustainability and the audiences were government agencies. Sustainability is something that I am passionate about so when I got the opportunity I strolled through the convention hall to see what the exhibitors were offering. The exhibitors were all over the spectrum, from completely organic cleaning products (I can still recite their sales pitch as if they were right next to us) to a company that produced custom police cruisers that are 40% more fuel-efficient and drive longer without maintenance.

But the thing that I found odd, amusing and sad all at the same time were the small things that seemed to contradict the show’s theme. I lost count of all the booths that just had piles of useless premiums—cheap foam stress balls and other plastic trinkets that were destined for the landfill in the not too distant future. Don’t get me wrong, I think any awareness we can bring to the issue of sustainability is a good thing, but the whole experience showed that in some circles the thought process has not yet come full circle. Even those who had ‘sustainable’ premiums seemed to have them by the truckload. Where was “reduce, reuse, recycle”?

Remember that sustainability goes beyond what recycled paper you may be using or what certifications your materials have. There are a myriad of ways you can maximize your project, thus maximizing your sustainability efforts. A good start would be develop audience profiles, telling a compelling story and building strong brand elements that communicate meaningfully with your audience and increase their commitment to you. These are all things we will expand on in future blog articles.

But enough about that—let me tell you about a great, food grade spray that will get out any odor and you could use as a breath spray in a bind. Really.

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