New event brand has special meaning to Causality


CHASA_art

Steve Gaines Creative Director
We are pleased to reveal the event branding for the upcoming 9th Annual Family Retreat for Children’s Hemiplegia & Stroke Association (CHASA) to be held in Florence, Alabama. CHASA is the first non-profit organization in North America to offer information and support to families of infants, children, and young adults who have hemiplegia or hemiplegic cerebral palsy. This is our second year of branding this event and the organization has a special place in our hearts—one of our dear friend’s son, Evan, suffered a stroke shortly after birth. Evan is a vibrant, fun little guy who isn’t letting the effects of his stroke slow him down.

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So what’s this all about?

Steve Gaines Creative Director
Hello and welcome to the Causality blog —our ongoing conversation about good work for good people. We started Causality with the belief that our creative and marketing talents are best used helping those who are doing good in the world. We’ve always felt this way—a large portion of our work has always been dedicated to non-profit, educational and governmental clients—but we now realize that it’s the cause-based work that really motivates us.

The signs have always been there to make this leap, but as my wife will point out, I don’t always recognize the obvious signs even if they are flashing in tacky neon in front of me. Many things have contributed to this moment but two things in particular have brought me to this point.

First, my wife Terri (president of Causality) and I adopted two boys from Kazakhstan. The whole process and experience showed me what a difference is needed in the world and that even my small efforts can make a big difference. Our two sons are constant reminders of how we can affect change in a big way and how much more needs to be done. When I look at my boys it always hardens my resolve to help make the world a better place.

Second, is the experience I have gained with age as well as now having a platform from which to affect change. It was difficult to capitalize on the idealism of my youth—what with trying to establish a career, make money, convincing my wife I was funny, not peculiar—all the things that consumes my younger years. Now, after quite some time in the business, I have the confidence to tackle the hard things in life. While always wanting to make a difference, I now feel I have all the tools available to promote change and help others more effectively than I could have a decade ago.

It is not enough to just work and exist. Causality exists to help others and to an extent is therapy for me. It’s just like the line at the bottom of our website says—Do good. Help others. Go home happy.

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