Causality is now accepting grant applications for Fall 2011!

Causality is now accepting applications for the 2011 Fall Causality Brand Grant. The application pdf is now available for download here.

Causality offers full and matching service grants to help nonprofits and good causes access our branding, marketing and interactive services at no or low cost. Our grants help organizations build capacity with dynamic and sustainable tools to help elevate their brand communications and enhance their ability to serve their constituents. Causality will select a minimum of three of organizations to receive these service grants—past awards have been ranged in value from $1,000 – $45,000.

The Causality Brand Grant provides the following:
• Brand Development and Messaging
• Marketing and Fundraising Communications
• Web Site Design and Development, Email Marketing and Social Media Integration

The Causality Brand Grant is available for a broad range of organizations that contribute to the greater good including 501(c)(3) nonprofits, social enterprises, education, faith-based and start-up nonprofits. Please share this information with anyone who may benefit from this grant.

Questions? Detailed answers to frequently asked questions are available in a simple FAQ format on our web site at www.causalitybrandgrant.com.

The grant application deadline is October 31, 2011. If you have and questions please contact me at 888-999-5592 extension 107 or terri@thinkcausality.com.

We look forward to receiving your application!

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Causality Brand Grant – Winter 2011 cycle is open!

Whether you’ve been shoveling snow after a blizzard, scraping ice off your car windows or just enjoying a latté by the fireplace—there’s no doubt it’s still winter. But there’s no reason to let the cold get to you—it means it’s time for our Winter grant cycle!

The Causality Brand Grant Winter 2011 grant cycle is now open! Causality will select a minimum of three of organizations to receive full or matching service grants, valued at $1,000 – $35,000 or more that can be applied towards brand marketing and fundraising communications services to be performed by Causality. We awarded a record number of grants during the Fall 2010 cycle! Fall grantees include iSanctuary, Queens Council on the Arts, Faith in Action, NW Furniture Bank, Mentoring Matters, New Jersey Audubon, Knox Parks Foundation and Path With Art.

The Causality Brand Grant is available for a broad range of organizations and causes that contribute to the greater good including 501(c)(3) nonprofits, social enterprises, education, faith-based and other “mission-driven” organizations including start-up nonprofits who have not yet filed for 501(c)(3) status.

A Causality Brand Grant may be used for:

• Brand strategy
• Name development
• Brand/logo design and development
• Message development (tagline, elevator speech, key messages)
• Event branding
• Marketing / Fundraising materials: appeal/annual fund/capital campaign/major gift
• Web site design and development with functional tools and SEO e-marketing/social media tools
• Publications: magazines, newsletters, e-newsletters, annual reports

Questions? Detailed answers to frequently asked questions are available in a simple FAQ format on our web site at www.causalitybrandgrant.com.

Visit www.causalitybrandgrant.com to download the grant application pdf or email Terri Gaines at terri@thinkcausality.com for more information. If you work with multiple organizations or know others who may benefit from this opportunity, please feel free to share this information.

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Grant opportunity – Fall 2010

The Causality Brand Grant

Causality is launching the Fall 2010 grant selection process. This Fall, Causality will select a minimum of three of organizations to receive full or matching service grants, valued at $1,000 – $10,000 or more that can be applied towards brand marketing and fundraising communications services with Causality. The Spring 2010 grantees included Humane Society of Central Texas, Childhood Stroke Network’s Pediatric Stroke Stroll, Romance in a Can Film Festival and PugetSoundoff.org.

Are you looking for someone to:

  • Develop a clear brand strategy to help your organization have a greater impact?
  • Implement communications tools that connect and inspire action?
  • Maximize the effectiveness of online tools to reach out to your constituents?
  • Identify and connect with new donors in a relevant way?

A Causality Brand Grant may be used for:

  • Brand audit
  • Brand strategy
  • Brand/logo design and development
  • Marketing materials
  • Web site design and development with built in functional tools and SEO
  • e-marketing/social media tools and strategy
  • Event branding
  • Fundraising tools: appeal/annual fund/capital campaign materials

Grant applications are now being accepted until November 15, 2010.

To apply for a Causality Brand Grant visit www.causalitybrandgrant.com.

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Behind the scenes on the Boysville shoot

Steve Gaines Creative Director

Hopefully you have had the chance to see our recent Boysville spot. We are proud of it on a number of levels. First, we think it is a strong idea that our client let us run with. Two, we pulled it off on a small budget. Three, it turned my oldest son, Aidan, into a big-headed superstar. And lastly, but certainly not least, was the generous spirit of the talented people who worked on this project and all the great kids (and the parents who waited in the heat) who made this project a reality.

Our small crew included:

Coe Douglas, a true friend of Causality and writer who polished our idea and also acted as best boy/key grip/gaffer and all those titles we see in movies and don’t understand what they are.

Rick Lopez shot and edited the spot and suggested ideas that made the spot better. Without his time and effort we would have had a hard time producing a spot of this quality.

Rudy Ortiz, one of our art directors, who brought his niece and cousin as talent and helped out when we needed an extra pair of hands.

And I was there, to basically be bossy and say, ‘Read this line. Again. Again. Again.’

So in honor to those who made our shoot possible, we share these following photos with you.

crew1

Notice Rick’s homemade yet highly effective dolly system.

script

Here we are reviewing and assigning the speaking parts—using short reads to weave our story. Always remember, if you are going to use volunteer talent, don’t give them the Gettysburg Address to read.

crew2

My son stealing the show—and he hasn’t been the same since.

katie

We had a great location that made for a beautiful backdrop. We did have a few challenges. The day was windy and played havoc with audio and the park is located in the airport’s flight path—even more audio fun. There also tends to be all those inconveniences that come with people using a park—and walking into your shot or speaking, screaming and otherwise having a good time.

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The Causality Brand Grants have been awarded!

Thank you to everyone who submitted an application for the Causality Brand Grant—your interest in our service grant program has been overwhelming! We apologize for the extended time taken for the evaluation process—we received more applications than expected and needed more time than expected to reach a decision on the grant awards. We thank everyone who participated for their patience.

All of our applicants had extremely worthy missions and we wish we could award services grants to all—unfortunately we could only select one full grant recipient. Additionally, we selected three matching grant recipients.

Congratulations to our Full Grant recipient:
Humane Society of Central Texas

Congratulations to our Matching Grant recipients:
Child Advocates San Antonio (CASA)
Green Industry Alliance (GIA)
Puget SoundOff

NOTE: We did not award all matching grants so if you wish to be considered for a matching grant, please contact me directly at 888-999-5592 x107 or by email at terri@thinkcausality.com. You will NOT need to submit a new grant application.

Applications for our Fall granting period are now available upon request at http://www.thinkcausality.com/causality-brand-grant.html.

We encourage past applications to reapply—please contact me for instructions!

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Dynamic event branding makes for successful fundraising

JDRF

Steve Gaines Creative Director
We are pleased be able to finally unveil the event branding for the Juvenile Diabetes Research Foundation Seattle Guild’s 21st Annual Dream Gala. This year’s gala theme was Denim, Diamonds and Dreams and the event was held March 6th at the Seattle Sheraton.

The event is the largest of several events held annually by the Guild to raise funds in support of it’s mission: to find a cure for diabetes and its complications through the support of research. The evening started with silent and wine auctions followed by dinner and live auction and culminating with an impressive entertainment guest—Lyle Lovett (we love Lyle!).

The Causality team developed the event branding and provided design execution of all of the event collateral including the save the date mailer, the invitation, the event catalog, notepads, name tags, signage, onscreen graphics, bags and even a custom wine bottle design. This event draws a large audience and raises an impressive amount of money—even Terri got into the action and walked away from the event with two nice pieces of jewelry from Seattle area artisans.

Most important is the success and impact of the event. The JDRF Seattle Guild announced that the 21st Annual Dream Gala Denim, Diamond and Dreams raised $3,008,000 for vital diabetes research!

Do good, help others, go home happy!

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