Dynamic event branding makes for successful fundraising

JDRF

Steve Gaines Creative Director
We are pleased be able to finally unveil the event branding for the Juvenile Diabetes Research Foundation Seattle Guild’s 21st Annual Dream Gala. This year’s gala theme was Denim, Diamonds and Dreams and the event was held March 6th at the Seattle Sheraton.

The event is the largest of several events held annually by the Guild to raise funds in support of it’s mission: to find a cure for diabetes and its complications through the support of research. The evening started with silent and wine auctions followed by dinner and live auction and culminating with an impressive entertainment guest—Lyle Lovett (we love Lyle!).

The Causality team developed the event branding and provided design execution of all of the event collateral including the save the date mailer, the invitation, the event catalog, notepads, name tags, signage, onscreen graphics, bags and even a custom wine bottle design. This event draws a large audience and raises an impressive amount of money—even Terri got into the action and walked away from the event with two nice pieces of jewelry from Seattle area artisans.

Most important is the success and impact of the event. The JDRF Seattle Guild announced that the 21st Annual Dream Gala Denim, Diamond and Dreams raised $3,008,000 for vital diabetes research!

Do good, help others, go home happy!

Share

The Causality Brand Grant is now available!

It is essential non-profits have a strong brand that supports their mission, connects with their audience and enhances fundraising. Many non-profits don’t have the resources to develop and support 
their brands to their full potential. Causality offers both full and matching brand grants to allow non-profits to realize the full potential to develop their brands through strategy, brand development, graphic design, marketing and interactive services.

Register for the Causality Brand Grant application at bit.ly/brandgrant

The Grant Types
Causality grants are designed to fulfill a specified need or needs within the range of marketing, branding, creative and interactive services provided by Causality. These grants are provided to 
non-profit organizations and other qualifying causes.

Causality will award one full grant and a minimum of three matching grants per granting period. Organizations may apply for one, or both types of grants in the same application.

Full grants. A full grant provides creative/marketing services at no cost to the organization for 
the entire scope of services requested.

Matching grants. A matching grant provides half of the value of creative/marketing services for 
the entire scope of services requested at no cost to the organization. These are grants awarded to 
an organization that is able to contribute or raise a sum equal to the value provided by Causality 
for the total of the entire scope of services requested.

Outside expenses such as the cost of placing and/or running advertisements , stock/custom 
photography, web hosting, printing and other hard costs are the responsibility of the organization.

Completed applications must be received no later than June 1, 2010. 
Late applications will not be accepted.

Grants will be announced July 1, 2010, and grant projects must be 
completed by December 15, 2010.

Share

Welcome to Causality!

logo
Hello, glad you made it to our blog. We are looking to add some new content here in the next few days, please check back with us then!

Share