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Continuities: Lessons for the Future of Education from the IDRA Coca-Cola Valued Youth Program
       

Opportunity
The Continuities: Lessons for the Future of Education from the IDRA Coca-Cola Valued Youth Program report was a 28 page, easy-to-ready, soft-cover publication similar to a foundation annual report but exploring a sweep of 25 years of implementation to focus on key learnings and bring them vividly to life through cross-program and bi-national perspectives (voices of youth, families, the Coca-Cola Foundation, IDRA, CIMA, teachers, school leaders, business partners), pictures, and excerpts from student essays.

The purpose of the report was to articulate lessons learned from 25 years of implementation of the Coca-Cola Valued Youth Program that can inform the future of education. The primary audiences were educators, foundation funders, community leaders interested in educational reform/dropout prevention and policymakers.

Execution
The 28 page collateral piece was completed under a very rigid deadline. Causality designed the piece in less than a week and the printed product sat on the board table of the Annual meeting the following week.

Results
Continuities has yielded great acceptance among board members of the organization as well as the target audience.

 

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