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The Market Foundation
Sunset Supper at the Market event branding

       

Opportunity
Every year, on a Friday night in August, the Market's birthday is celebrated at Sunset Supper at the Market. More than 70 first-class restaurants, wineries, breweries and beverage companies serve their delicious creations in a buffet style setting right in the Pike Place Market arcade and on the cobblestones of Pike Place. The evening includes dining al fresco, dancing to live music under the summer stars and the chance to win fabulous prizes at our raffle wheel.

Execution
This event benefits the Market Foundation and the human service agencies located in the Market: the Pike Market Senior Center; Pike Market Childcare and Preschool; Pike Market Medical Clinic and the Downtown Food Bank. The campaign was executed across:
Development of event/program branding
Paper system used to solicit sponsors and participants
Email blasts
Tickets and bill slips
Save the date postcard
Posters
Print ads for magazines
T-shirt
Event program

Results
The event achieved both attendance and fundraising dollars records for the event, surpassing client expectations and securing Casuality’s participation in the 2009 event.

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