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We have never been ones to just blindly begin a project, focusing solely on “eye-candy.” Anyone who jumps into your project without asking questions is doing you a disservice and quite possibly wasting your time and money. Instead, our goal is to develop and implement branding that is targeted, relevant and meaningful and will meet or exceed your objectives.

Our methodology is centered around our three-phase process—educate : create : evaluate. This proven process enables us to identify the most persuasive strategy, messaging and visuals to engage your audience.

educate
Every challenge is different and we ask a lot of questions to get to know your unique situation—yes, a lot of questions. We want to know the ‘why’ of your current situation and get down to the core of your brand challenges. We need to understand your strengths, weaknesses, and challenges—and to uncover important opportunities that exist. We research, we review existing materials, we interview people and we listen—all before we put pencil to paper (or mouse to mouse pad). With this information we craft the brand brief that forms the creative roadmap for the project.

create
Armed with the brand brief we brainstorm and create—developing multiple concepts, each one different and unique yet relevant to the brand strategy. With client feedback, we identify and refine to the final, most compelling brand elements—ensuring fidelity with the objectives of the branding brief at every step. Once a concept is selected and finalized, implementation—across the selected media, can begin. Our production values ensure that the final materials are produced to the most current industry standards and to the exact specifications of the individual outlets. We coordinate all work professionally and precisely with all third party elements in the implementation process.

evaluate
Just because the brand is launched, doesn’t mean our job is complete. We diligently follow-up, post implementation to ensure objectives are met. Our goal is to develop creative materials that are flexible and that allow for adjustments to maximize success.

educate-create-evaluate

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