Opportunity
Causality was selected to develop a comprehensive admissions and recruitment package to elevate the perception of the University as an international hub, dispel the perception of a commuter college and to increase enrollments. We developed this comprehensive package around the message The World: It’s In Your Hands which was executed visually across multiple materials and channels. Print materials were utilized by the admissions department as direct mail and distributed at college fairs. Print ads and billboards were also placed to add to the marketing mix.

Execution
Admissions View Book (36 pages)
Campus Maps for 1604 and Downtown Campuses
Poster
Large brochure
“Roadmap to success” foldout brochure
Print advertising
Billboards

Results
As part of the project, Causality arranged, coordinated and directed a three-day photo shoot to capture authentic and relevant imagery to further enhance the messaging and concept. Additionally, we coordinated with an illustrator to develop the custom campus maps. Copyediting and fact checking services were provided to refine the content and provided consistency and accuracy.